Nov 22 2009
Dealer Fraud: Negotiating with Car Dealers
Getting a good deal will depend on how well you negotiate. Here are a few insights into negotiating with car dealers and avoiding various car scams designed by them.
Never agree to the first proposal. When you’re looking to buy a car, the first offer is always made by the dealer. The car might have a sticker price, and this is used as a starting point for negotiation. The dealer might factor in other things in the computation, such as registration, accessories, taxes, and the like. The first reaction you should have, as a buyer, is that of shock and outrage. If this first offer is too expensive for you, simply say “I want something that is sensible, and within budget”. This would prompt the dealer to try to shave off a few dollars, or even offer discounts to meet your needs.
Ask the wife (or the husband). When going through final negotiations, a car dealer’s agent will usually get his manager or supervisor to approve the price, if it’s negotiated down from the SRP. You can also use a similar tactic by turning to someone else to make a final decision. You can tell a dealer, for example, that you are interested in the offer, but that your wife will not allow you to buy the car at such a high price. This will also prompt the dealer to further lower the offer, given the need to please not only one decision maker, but two.
Don’t offer to split the difference. When you have an offer, and the dealer has an asking price, don’t offer to meet halfway. This would only mean you agree with the higher price asked, and that the dealer would have won the negotiation. Instead, wait for the dealer to offer to meet halfway. Then you can make a counter-offer and meet halfway from your preferred price point to his halfway-offer. You end up with a lower price.
Think and rethink. Dealers often take advantage of your presence, knowing that they must make a sale while you are there. Otherwise, once you leave, your interest in purchasing a car will likely be reduced. So the dealer might describe the offer as limited to today only, or that you will get certain freebies and discounts if you buy now. But big decisions like a car purchase should be well thought out, and are best made after a good night’s sleep. Seeing you back at the auto showroom the next day, the dealer will most likely give you an even lower offer than the first time.
Negotiating with car dealers can be tricky, as you may become a victim of car dealer’s fraudulent practices. If you know how to get around the smooth talk, then you can end up getting a good deal yourself.